LADIES, LUNCH AND LOTS OF BLING BENEFIT CHILDREN’S CANCER FUND
ElyseRyan Jewelry Unveils New Line at Exclusive Event

November 17, 2004/Farmington, Conn. — Hundreds of pieces from the ElyseRyan jewelry collection will be sold to benefit the Children’s Cancer Fund at Connecticut Children’s Medical Center (CCMC) on Monday, November 29. This second annual, by-invitation-only luncheon, is how Elise Rosenstock, nationally-recognized jewelry designer, draws on her success to give back to Connecticut. Proceeds from the event at the Farmington Country Club will benefit pediatric cancer research.

“Everyone’s lives have been touched by a child with cancer — including myself. The beauty and success of this event is to blend holiday shopping with support for an excellent cause,” says Rosenstock. “There is a growing need for pediatric cancer research. If my business can help just one child, I know I have done my part.”

ElyseRyan debuts its newest collection, Colored Ice, in the designer’s home state before it launches at jewelry retailers nationwide. The Colored Ice collection includes vibrant Swarovski crystals, combined with ElyseRyan’s signature sterling silver “starburst” beads and garnet toggle clasp.

Equally notable are designs Rosenstock creates in tribute to children battling pediatric cancer. The custom-designed “Lemonade” necklace was created at the bedside of West Hartford native Alex Scott before she lost her battle with neuroblastoma. She has also designed the “Laura” necklace with Laura Santiago, a Connecticut youngster who bravely fought lymphoblastic lymphoma. The event will feature these special pieces honoring these courageous children.

Despite dramatic improvements over the past 50 years, cancer continues to be the leading cause of death from disease in children over the age of one year,” says Dr. Arnold Altman, director of hematology/oncology of CCMC. “Fundraising events like this are critical to our ability to bring the latest treatment protocols to our patients and to work towards improving the outlook for children with cancer. Elise is an important ambassador for CCMC and a valued supporter of the Children's Cancer Fund.”

Honorary guests and speakers at the luncheon include, Dr. Altman and Liz Scott, mother of Alex Scott, the eight year-old founder of Alex’s Lemonade Stand Fund.

“The pride Alex had in knowing ‘her’ necklace could help find a cure is priceless,” says Liz Scott. Since the spring, sales from the Lemonade necklace have raised more then $20,000 for Alex’s Lemonade Stand Fund.

Pieces from other lines, including the Cuff Bracelet from the Mont Treblanc collection and new pendant necklaces will also be featured at the event. The jewelry is easily recognizable and is worn by celebrities and couture-conscious women alike. “Our designs are created for women with a focus on fashion. Every piece can be dressed up with a little black dress or down with a casual top,” Rosenstock adds.

ElyseRyan jewelry can be purchased locally at Bill Selig Jewelers with locations in Simsbury and Windsor, David Harvey Jewelers of Norwalk and Royal Jewelers of Andover, Massachusetts.

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About ElyseRyan:
Elise Rosenstock started making jewelry eight years ago from her home. Last year, she launched the ElyseRyan couture jewelry line. Today, her jewelry is sold nationally and has adorned celebrities such as Katie Couric and Kassie DePaiva. Recognized for her distinctive designs in sterling silver and 18 karat gold, the collection has recently been highlighted with semi precious stones and crystals. For more information about the collection and to find the closest retail location, visit www.elyseryan.com.

About The Children’s Cancer Fund at CCMC:
The Children’s Cancer Fund at Connecticut Children’s Medical Center (CCMC) supports direct patient care, social and child life services, education and research. The fund was established to ensure that children with cancer receive the assistance and support they need during their treatment. The fund also supports ongoing education of physicians and nurses and research efforts that will make future therapy even more effective and to ensure that leading cancer treatments will continue to be available to patients at CCMC. For more information about the Children’s Cancer Fund at CCMC visit www.ccmckids.org.